KEY THEORY 2: NARRATIVE- TZVETAN TODOROV

Todorov's theory of narrative equilibrium (revised version) 

Equilibrium- A state of balance 

establishment of equilibrium -> disequilibrium -> the liminal period  -> partial restoration of equilibrium (or a new equilibrium) 

The tied advert sells a state of equilibrium by presenting the target audience with a stereotypical representation of 
Can only gain the state of equilibrium by buying the product  
Society is extremely pessimistic, so everything involves something going wrong to keep everyone interested
E.g. horror films    


Advantages
  • Extremely simple to apply to stories 

Disadvantage
  • Way to simple

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