Stereotypes

Stereotypes

  • stereotypes are reinforced by the media
  • stereotypes can become a self fulfilling prophecy (living up to or becoming a stereotype)
  • one really important use of stereotypes is it allows people to 'fit in'
  • certain stereotypes can keep you safe, providing lessons for life
Richard Dyer- The Role of Stereotypes

Advantages:
  • An ordering process
  • A shot cut (for producers)
  • A reference point (for audiences)
  • An expression of dominant societal values
Disadvantage:

  • Stereotypes can never actually exist  
  • it reduces people to a simple list of characteristics 

Comments

Post a Comment

Popular posts from this blog

Riptide- analysis, themes and concept

Riptide- analysis, themes and concept  Riptide  by Vance Joy (2013) indie pop song written and performed by Australian artist Vance Joy song was a hit in Australia and abroad, particularly after being featured in a Gopro advert it's straightforward, run-of-the-mill pop music Today's task - analyse and apply semiotic and structuralist theory to the video Riptide , and research the video's intertextual influences semiotics - • Media products communicate a complex series of meanings to their audiences through a range of visual codes and technical codes. These codes can broadly be divided in to proairetic, symbolic, hermeneutic, referential, and so on. • After many years of codes being repeated, their meaning can become generally agreed upon by society. For example, a scar on the face of a character can function as a hermeneutic code, indicating to the audience that they are ‘the villain’. structuralism -     Task: draw two columns, and l...
Read more

ubisoft and media diversity

Ubisoft and media diversity  key theory 14- the cultural industries- David Hesmondhalgh   - media industries seek to minimise risk and maximise profit (every media product exists to make money) vertical integration - a media organisation owning different parts of the mode of products eg. paramount, own film and means of distribution (cinemas) horizontal integration - one organisation owning other organisations in the same sector eg. Disney owning other film studios such as marvel  multimedia integration - using digital to combine previously separate industries eg. streaming services Netflix  conglomerate - where a company busy out other companies subsidiary - a company that works under another company  Ubisoft  4th largest publicly traded game company in the Americas and Europe established in France in 1986 (multi-national)  A horizontally and vertically integrated media conglomerate with a number of studios and subsidiaries th...
Read more

key theory 9- feminism theory- bell hooks + George Gerbner- symbolic annihlation

To end patriarchal hegemony and the domination of women  White women were seen as more hegemonicaly attractive than those of different ethnicities  If all women are hegemonialy attractive and they are all white then t send the message that only white women are attractive George Gerbner - symbolic annihilation  Black women were not viewed at being the 'ideal women' that they want to promote stereotypes- women are better at cooking, cleaning, weak, dumb, women depend on men, emotional  Bell Hooks- 'feminism is for everyone'- affects everyone 
Read more