Stereotypes

Stereotypes

  • stereotypes are reinforced by the media
  • stereotypes can become a self fulfilling prophecy (living up to or becoming a stereotype)
  • one really important use of stereotypes is it allows people to 'fit in'
  • certain stereotypes can keep you safe, providing lessons for life
Richard Dyer- The Role of Stereotypes

Advantages:
  • An ordering process
  • A shot cut (for producers)
  • A reference point (for audiences)
  • An expression of dominant societal values
Disadvantage:

  • Stereotypes can never actually exist  
  • it reduces people to a simple list of characteristics 

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