Riptide- analysis, themes and concept Riptide by Vance Joy (2013) indie pop song written and performed by Australian artist Vance Joy song was a hit in Australia and abroad, particularly after being featured in a Gopro advert it's straightforward, run-of-the-mill pop music Today's task - analyse and apply semiotic and structuralist theory to the video Riptide , and research the video's intertextual influences semiotics - • Media products communicate a complex series of meanings to their audiences through a range of visual codes and technical codes. These codes can broadly be divided in to proairetic, symbolic, hermeneutic, referential, and so on. • After many years of codes being repeated, their meaning can become generally agreed upon by society. For example, a scar on the face of a character can function as a hermeneutic code, indicating to the audience that they are ‘the villain’. structuralism - Task: draw two columns, and l...
Key theory 14 - the cultural industries - David Hesmondhalgh Horizontal integration - Where a company buys "other companies in the same sector to reduce the competition for audiences" E.g. Disney acquired Marvel This creates a monopolistic business Vertical integration- Where a company buys "up other companies involved in different stages of the production and circulation" Conglomeration- A conglomerate is a corporation that consists of a group of businesses dealing in different Producers and distributers Producer- the company that makes a media product distributor- the company that puts a media product out Distributor- the process where a media product ends up with an audience... Black panther is a super hero film produced by marvel studios. it was distributed by Walt Disney studios motion pictures. Marvel studios was acquired by Walt Disney in 2009 for $4 billion. Distributed by a major, vertically integ...
Stuart hall's audience theory preferred reading negotiated reading oppositional reading Henry Jenkins fandom refers to a particular organised and motivated audience of a certain media producer franchise unlike the generic audience or the classic soectaor, fans are active participants in the construction and circulation of textual meaning fans appropriate texts and read them in ways that are not fully intended by the media producers (textual poaching) examples of tis may manifest in conventions, fan fiction and so on rather than just a video game or watch a tv show, fans construct their social and cultural identities through borrowing and utilising mass culture images, and may use this 'subcultural capital' to form social bonds. for example, through online forums like reddit and 4chan Shirky- end of audience the internet and digital technologies have had a profound effect on the relationship between media and i...
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