Riptide- analysis, themes and concept Riptide by Vance Joy (2013) indie pop song written and performed by Australian artist Vance Joy song was a hit in Australia and abroad, particularly after being featured in a Gopro advert it's straightforward, run-of-the-mill pop music Today's task - analyse and apply semiotic and structuralist theory to the video Riptide , and research the video's intertextual influences semiotics - • Media products communicate a complex series of meanings to their audiences through a range of visual codes and technical codes. These codes can broadly be divided in to proairetic, symbolic, hermeneutic, referential, and so on. • After many years of codes being repeated, their meaning can become generally agreed upon by society. For example, a scar on the face of a character can function as a hermeneutic code, indicating to the audience that they are ‘the villain’. structuralism - Task: draw two columns, and l...
Alfred Hitchcock- women magazine title: bold (eye catching), sans serif font- connotations of masculinity and informality semiotic connotations: symbolic of his status and importance anchorage: his importance is reinforced in his pictures, the 4 images, looks like a film strip (symbolic code that he is a film director) Images: not particularly hegemonically stereotypically attractive (shows difference in hegemonic standards of men and women) men don't need to look good to be on the front cover but women do. showing his finger- bossy, demonstrates position of power. close up, series of 4 close ups reinforces his dominant patriarchal status "born Englishman" - Gillroy "they're like snow-capped volcanoes"- simile, objectification respectable on the outside but sexual on the inside Italian women are sexual American women are head strong and demand things from men extremely xenophobic and sexist "Groomi...
Key theory 14 - the cultural industries - David Hesmondhalgh Horizontal integration - Where a company buys "other companies in the same sector to reduce the competition for audiences" E.g. Disney acquired Marvel This creates a monopolistic business Vertical integration- Where a company buys "up other companies involved in different stages of the production and circulation" Conglomeration- A conglomerate is a corporation that consists of a group of businesses dealing in different Producers and distributers Producer- the company that makes a media product distributor- the company that puts a media product out Distributor- the process where a media product ends up with an audience... Black panther is a super hero film produced by marvel studios. it was distributed by Walt Disney studios motion pictures. Marvel studios was acquired by Walt Disney in 2009 for $4 billion. Distributed by a major, vertically integ...
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