Ubisoft and media diversity key theory 14- the cultural industries- David Hesmondhalgh - media industries seek to minimise risk and maximise profit (every media product exists to make money) vertical integration - a media organisation owning different parts of the mode of products eg. paramount, own film and means of distribution (cinemas) horizontal integration - one organisation owning other organisations in the same sector eg. Disney owning other film studios such as marvel multimedia integration - using digital to combine previously separate industries eg. streaming services Netflix conglomerate - where a company busy out other companies subsidiary - a company that works under another company Ubisoft 4th largest publicly traded game company in the Americas and Europe established in France in 1986 (multi-national) A horizontally and vertically integrated media conglomerate with a number of studios and subsidiaries their unique selling point (USP) is
Adbusters- cover audience have to infer meaning war iconography post-west, maybe post colonialism enigmatic- hermeneutic code (enigma) no signifier that its a magazine- no tag line, bar code or typical conventions of a magazine, challenging conventions and audiences expectations aggressive- anchored in sans-serif bold lexis title woman- cover typical- tag lines- advertise whats in it (conventional) visual to intise audience 'super- smiler image'- welcoming friendly hegemonically conventionally attractive- fits fashion ad femininity symbolic of feminine conventions- pinks, flowers, soft 'improvements'- what women need- only know if they read the magazine easy to access- working class Alfred Hitchcock 'naturally I chose an english girl for a wife'
Key theory 13 - regulation - Sonia Livingstone and Peter Hunt Regulation of the film industry in the UK is largely in ineffective The BBFC exists o protect the public from harm The increasing power of global media corporations, together with the rose of convergent media tech. and transformations in the productions in the production, distribution and marketing of digital media, have placed traditional approaches to media regulations at risk.
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