Ubisoft and media diversity key theory 14- the cultural industries- David Hesmondhalgh - media industries seek to minimise risk and maximise profit (every media product exists to make money) vertical integration - a media organisation owning different parts of the mode of products eg. paramount, own film and means of distribution (cinemas) horizontal integration - one organisation owning other organisations in the same sector eg. Disney owning other film studios such as marvel multimedia integration - using digital to combine previously separate industries eg. streaming services Netflix conglomerate - where a company busy out other companies subsidiary - a company that works under another company Ubisoft 4th largest publicly traded game company in the Americas and Europe established in France in 1986 (multi-national) A horizontally and vertically integrated media conglomerate with a number of studios and subsidiaries th...
Riptide- analysis, themes and concept Riptide by Vance Joy (2013) indie pop song written and performed by Australian artist Vance Joy song was a hit in Australia and abroad, particularly after being featured in a Gopro advert it's straightforward, run-of-the-mill pop music Today's task - analyse and apply semiotic and structuralist theory to the video Riptide , and research the video's intertextual influences semiotics - • Media products communicate a complex series of meanings to their audiences through a range of visual codes and technical codes. These codes can broadly be divided in to proairetic, symbolic, hermeneutic, referential, and so on. • After many years of codes being repeated, their meaning can become generally agreed upon by society. For example, a scar on the face of a character can function as a hermeneutic code, indicating to the audience that they are ‘the villain’. structuralism - Task: draw two columns, and l...
Riptide: symbolic readings and the representation of women Symbolism and the representation of women Task - Slowly watch the video to Riptide , and make a screenshot EVERY time a woman is on screen within this video the main character is a woman, has long blonde hair and when ever her face is shown she is always wearing makeup, she is also slim, all of the characteristics fit with hegemonic beauty standards. in all scenes she is there fore presented in a way to highlight her beauty or sexuality, this is most clearly shown in the scene where she takes her swimsuit off highlighting her sexuality. this could be an intertextual reference to films such as Baywatch, where the women are highly sexualised in tight swimsuits, her long blond hair also supports this reference and further reinforces hegemonic beauty standards. this repeated representation of these characteristics and beauty then reinforces stereotypes within the audience, especially when making the same...
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