Riptide- analysis, themes and concept Riptide by Vance Joy (2013) indie pop song written and performed by Australian artist Vance Joy song was a hit in Australia and abroad, particularly after being featured in a Gopro advert it's straightforward, run-of-the-mill pop music Today's task - analyse and apply semiotic and structuralist theory to the video Riptide , and research the video's intertextual influences semiotics - • Media products communicate a complex series of meanings to their audiences through a range of visual codes and technical codes. These codes can broadly be divided in to proairetic, symbolic, hermeneutic, referential, and so on. • After many years of codes being repeated, their meaning can become generally agreed upon by society. For example, a scar on the face of a character can function as a hermeneutic code, indicating to the audience that they are ‘the villain’. structuralism - Task: draw two columns, and l...
Ubisoft and media diversity key theory 14- the cultural industries- David Hesmondhalgh - media industries seek to minimise risk and maximise profit (every media product exists to make money) vertical integration - a media organisation owning different parts of the mode of products eg. paramount, own film and means of distribution (cinemas) horizontal integration - one organisation owning other organisations in the same sector eg. Disney owning other film studios such as marvel multimedia integration - using digital to combine previously separate industries eg. streaming services Netflix conglomerate - where a company busy out other companies subsidiary - a company that works under another company Ubisoft 4th largest publicly traded game company in the Americas and Europe established in France in 1986 (multi-national) A horizontally and vertically integrated media conglomerate with a number of studios and subsidiaries th...
To what extent do representations of gender reflect the socioeconomic context of the TV shows you have studied? Make reference to Humans and Les Revenants representation is used by the producer to target their audience and display and promote the producers ideologies. this can be done through media language such as subverting or promoting pre existing stereotypes help within hegemonic society. socioeconomic is the way in which societal and economic norms are demonstrated within the text, this can represented in gender roles and if they fit their stereotypical roles created by patriarchal hegemonic societies. a subversion of these gender stereotypes can be shown within humans and the mothers dominating role within the family. para 1- mother- lawyer- subvert stereotypes of gender- subvert social context she earns more- subvert economical stereotype of women para 2- hyper realistic- nuclear family industry- demands from producer- show diversity - water shed regulations- distribut...
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