Intertextuality- Pot Noodle

Intertextuality 

Intertextuality- one media product makes reference to another media product 

Pot Noodle- 'You can make it'
  • Targeted at working class from the north, shown in the accent and the rundown
  • north- the gym (Roky intertextuality training to be a boxer training to be a boxer, people look down on him) training on a council estate street, poor working class all he has.
  • His house his gym and the overall setting is 't.v. ugly' as we expect everyone to be attractive on adverts
  • Binary opposition- poor northerner in the middle of bright Vegas. 
  • Natural reaction to feel disgusting because he is dong a ring girls job, designed to look sexy, however he is 't.v. ugly' he is not sexy and is very skinny not living up to mens stereotypically muscly men.
  • Takes attention away from the Pot noodle. 
  • Wastes the audiences time as they expect him to become a boxer but is a disappointment to expectations.
  • Black man

Comments

Post a Comment

Popular posts from this blog

Riptide- analysis, themes and concept

Riptide- analysis, themes and concept  Riptide  by Vance Joy (2013) indie pop song written and performed by Australian artist Vance Joy song was a hit in Australia and abroad, particularly after being featured in a Gopro advert it's straightforward, run-of-the-mill pop music Today's task - analyse and apply semiotic and structuralist theory to the video Riptide , and research the video's intertextual influences semiotics - • Media products communicate a complex series of meanings to their audiences through a range of visual codes and technical codes. These codes can broadly be divided in to proairetic, symbolic, hermeneutic, referential, and so on. • After many years of codes being repeated, their meaning can become generally agreed upon by society. For example, a scar on the face of a character can function as a hermeneutic code, indicating to the audience that they are ‘the villain’. structuralism -     Task: draw two columns, and l...
Read more

ubisoft and media diversity

Ubisoft and media diversity  key theory 14- the cultural industries- David Hesmondhalgh   - media industries seek to minimise risk and maximise profit (every media product exists to make money) vertical integration - a media organisation owning different parts of the mode of products eg. paramount, own film and means of distribution (cinemas) horizontal integration - one organisation owning other organisations in the same sector eg. Disney owning other film studios such as marvel  multimedia integration - using digital to combine previously separate industries eg. streaming services Netflix  conglomerate - where a company busy out other companies subsidiary - a company that works under another company  Ubisoft  4th largest publicly traded game company in the Americas and Europe established in France in 1986 (multi-national)  A horizontally and vertically integrated media conglomerate with a number of studios and subsidiaries th...
Read more

To what extent do representations of gender reflect the socioeconomic context of the TV shows you have studied? Make reference to Humans and Les Revenants

To what extent do representations of gender reflect the socioeconomic context of the TV shows you have studied? Make reference to Humans and Les Revenants  representation is used by the producer to target their audience and display and promote the producers ideologies. this can be done through media language such as subverting or promoting pre existing stereotypes help within hegemonic society. socioeconomic is the way in which societal and economic norms are demonstrated within the text, this can represented in gender roles and if they fit their stereotypical roles created by patriarchal hegemonic societies. a subversion of these gender stereotypes can be shown within humans and the mothers dominating role within the family. para 1- mother- lawyer- subvert stereotypes of gender- subvert social context she earns more- subvert economical stereotype of women para 2- hyper realistic- nuclear family industry- demands from producer- show diversity - water shed regulations- distribut...
Read more