Diesel- go with the flaw (2017) + the last of us

Diesel- go with the flow 

Ideology- the beliefs and values of the producer 
Encoding- messages within a media product using media language 

Purpose of any advert is to sell a life style 

Only reason any media product exists is to make money 

Diesel 

 Primary audience- group of people that the media product is made for 
Secondary audience- the second audience the media product is aimed at 
Audience- people who watch/use the media product

 Text
Audience
Producer- the producer encodes the message 
                                       text
                               ↗                ↘
             producer encodes       audience decodes 
                         text                               text
                    ↗                                     ↘
          producer                               audience
Targeting- aiming a product at a certain audience 
Attracting- make the audience want or get or engage with the product 
Reacher- to speak or reach out or extend to an audience 
Addressing- the way in which a text speaks to its audience 
Constructing-


Image result for the last of us ps3 poster


  • Direct mode of address, we are in the position of the audience.
  • Atypical as there is no threat on the cover suggesting its targeted towards a more mature audience. 
  • The girl is not sexualised suggesting the product is not targeted at a heterosexual male audience rather a female.











Comments

Post a Comment

Popular posts from this blog

ubisoft and media diversity

Ubisoft and media diversity  key theory 14- the cultural industries- David Hesmondhalgh   - media industries seek to minimise risk and maximise profit (every media product exists to make money) vertical integration - a media organisation owning different parts of the mode of products eg. paramount, own film and means of distribution (cinemas) horizontal integration - one organisation owning other organisations in the same sector eg. Disney owning other film studios such as marvel  multimedia integration - using digital to combine previously separate industries eg. streaming services Netflix  conglomerate - where a company busy out other companies subsidiary - a company that works under another company  Ubisoft  4th largest publicly traded game company in the Americas and Europe established in France in 1986 (multi-national)  A horizontally and vertically integrated media conglomerate with a number of studios and subsidiaries their unique selling point (USP) is
Read more

Adbusters/ woman - cover

Image
Adbusters- cover   audience have to infer meaning  war iconography  post-west, maybe post colonialism  enigmatic- hermeneutic code (enigma)  no signifier that its a magazine- no tag line, bar code or typical conventions of a magazine, challenging conventions and audiences expectations  aggressive- anchored in sans-serif bold lexis title woman- cover  typical- tag lines- advertise whats in it (conventional) visual to intise audience 'super- smiler image'- welcoming friendly hegemonically conventionally attractive- fits fashion ad femininity  symbolic of feminine conventions- pinks, flowers, soft  'improvements'- what women need- only know if they read the magazine  easy to access- working class  Alfred Hitchcock 'naturally I chose an english girl for a wife'
Read more

Key theory 13 - regulation - Sonia Livingstone and Peter Hunt

Key theory 13 - regulation - Sonia Livingstone and Peter Hunt  Regulation of the film industry in the UK is largely in ineffective  The BBFC exists o protect the public from harm  The increasing power of global media corporations, together with the rose of convergent media tech. and transformations in the productions in the production, distribution and marketing of digital media, have placed traditional approaches to media regulations at risk. 
Read more