Paradigmatic Features - kiss of the vampire


  • The mise on scene of the dark colour scheme communicates to the audience danger that could further imply 
  • The lexis of the words vampire makes it conventional of horror
  • the mise on scene of the bats are highly conventional of a horror 
  • the red and black costume are highly connotative of horror 
  • The iconography of the fangs is highly conventional
  • The women within the poster are not typical, displaying paradigmatic features of the women in dresses creating a romanic genre 
  • Generic/genre fluidity- 
  • Target audience for vampire films of the poster time was adults, the development of the genre now focuses on young teenage girls. 
Codes and conventions
Layout and design
Composition
Images/photographs - camera shot type, angle, focus
Font size, type of font (e.g. serif/sans serif), colour 
Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up 
Graphics, logos etc.
Language – slogan/tagline and copy 
Anchorage of images and text
Elements of narrative
Image result for kiss of the vampire
Kiss of the vampire (1963)
codes and conventions- 
Layout and design- 
composition-
images/photographs-
Font size, type of font- the font is serif creating a very grand almost antique design, this reflects the age and grand stereotypical representation of vampires. 
Mise en scene- the women's clothes are not stereotypical of a horror and create a more romanticised view. The sexualisation of the women uses sex to sell the film, targeting adult straight men, creating a sexual predator out of the villains. 

 links to male gaze...

Comments

Post a Comment

Popular posts from this blog

Riptide- analysis, themes and concept

Riptide- analysis, themes and concept  Riptide  by Vance Joy (2013) indie pop song written and performed by Australian artist Vance Joy song was a hit in Australia and abroad, particularly after being featured in a Gopro advert it's straightforward, run-of-the-mill pop music Today's task - analyse and apply semiotic and structuralist theory to the video Riptide , and research the video's intertextual influences semiotics - • Media products communicate a complex series of meanings to their audiences through a range of visual codes and technical codes. These codes can broadly be divided in to proairetic, symbolic, hermeneutic, referential, and so on. • After many years of codes being repeated, their meaning can become generally agreed upon by society. For example, a scar on the face of a character can function as a hermeneutic code, indicating to the audience that they are ‘the villain’. structuralism -     Task: draw two columns, and l...
Read more

ubisoft and media diversity

Ubisoft and media diversity  key theory 14- the cultural industries- David Hesmondhalgh   - media industries seek to minimise risk and maximise profit (every media product exists to make money) vertical integration - a media organisation owning different parts of the mode of products eg. paramount, own film and means of distribution (cinemas) horizontal integration - one organisation owning other organisations in the same sector eg. Disney owning other film studios such as marvel  multimedia integration - using digital to combine previously separate industries eg. streaming services Netflix  conglomerate - where a company busy out other companies subsidiary - a company that works under another company  Ubisoft  4th largest publicly traded game company in the Americas and Europe established in France in 1986 (multi-national)  A horizontally and vertically integrated media conglomerate with a number of studios and subsidiaries th...
Read more

Alfred Hitchcock- women magazine

Image
Alfred Hitchcock- women magazine   title: bold (eye catching), sans serif font- connotations of masculinity and informality  semiotic connotations: symbolic of his status and importance  anchorage: his importance is reinforced in his pictures, the 4 images, looks like a film strip (symbolic code that he is a film director)  Images: not particularly hegemonically stereotypically attractive (shows difference in hegemonic standards of men and women) men don't need to look good to be on the front cover but women do. showing his finger- bossy, demonstrates position of power. close up, series of 4 close ups reinforces his dominant patriarchal status  "born Englishman" - Gillroy   "they're like snow-capped volcanoes"- simile, objectification respectable on the outside but sexual on the inside  Italian women are sexual American women are head strong and demand things from men extremely xenophobic and sexist  "Groomi...
Read more