Paradigmatic Features - kiss of the vampire


  • The mise on scene of the dark colour scheme communicates to the audience danger that could further imply 
  • The lexis of the words vampire makes it conventional of horror
  • the mise on scene of the bats are highly conventional of a horror 
  • the red and black costume are highly connotative of horror 
  • The iconography of the fangs is highly conventional
  • The women within the poster are not typical, displaying paradigmatic features of the women in dresses creating a romanic genre 
  • Generic/genre fluidity- 
  • Target audience for vampire films of the poster time was adults, the development of the genre now focuses on young teenage girls. 
Codes and conventions
Layout and design
Composition
Images/photographs - camera shot type, angle, focus
Font size, type of font (e.g. serif/sans serif), colour 
Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up 
Graphics, logos etc.
Language – slogan/tagline and copy 
Anchorage of images and text
Elements of narrative
Image result for kiss of the vampire
Kiss of the vampire (1963)
codes and conventions- 
Layout and design- 
composition-
images/photographs-
Font size, type of font- the font is serif creating a very grand almost antique design, this reflects the age and grand stereotypical representation of vampires. 
Mise en scene- the women's clothes are not stereotypical of a horror and create a more romanticised view. The sexualisation of the women uses sex to sell the film, targeting adult straight men, creating a sexual predator out of the villains. 

 links to male gaze...

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